Description of Services & Results:
Kristi House, a Miami-based non-profit that provides treatment, advocacy, and coordination of services, launched a new program “Child Safety Champions” and needed to get the word out. The new initiative targeted low-income and multicultural groups throughout Miami-Dade County. The public education and prevention campaign included information and resources for various types of abuse – physical, sexual, bullying and cyberbullying.
Our goal was to build awareness and engagement with The Child Safety Champions Program among target groups in Miami-Dade County while presenting Kristi House as a trusted authority through a multifaceted campaign which included a complete rebrand, development and use of multimedia elements such as videos, social media & influencer outreach, associative marketing and partnerships, public affairs, community outreach and events as well as both general market and Spanish-language media outreach. All the while keeping to a non-profit budget, seeking whenever possible pro bono partners and opportunities.
Launched in 2018, the program was rebranded “In Your Hands” and “En Tus Manos” and included child cartoon characters, an educational video, posters and postcards that were distributed throughout county schools and utilized for various presentations within community settings. We made introductions, developed, grew and/or supported partnerships with local banks (Regions Bank), community organizations (Miami Community, Women’s Fund), influencers (Alberto Sardiñas), and generated a steady stream of media placements and interviews resulting in an advertising value equivalency of $232,254.35. Additionally, we helped with the organization’s annual fundraiser and presented the campaign enlisting all attendees to promote “En Tus Manos” resulting in dozens of posts from high-profile leaders such as the Mayor of the City of Miami, and a fundraiser that netted more than $225,000.