Frances began her career at rbb Communications Miami working primarily in the firm’s Latino and Tech divisions. She then moved to Los Angeles and worked for internationally acclaimed PR firm Hill & Knowlton where she serviced Motorola and helped launch a national awareness campaign around new mobile products. Later she joined experiential giant Jack Morton Worldwide. At Jack Morton, she played a role in the creation, production and execution of numerous branding events and promotions for Latina Magazine, Toyota, Amgen, and The California Endowment Fund.
In 2007, after a high profile career in LA, she decided to further her track in Miami’s burgeoning media and communications world. Frances served as Majestic Properties’ Director of Public Relations, but with the market crash of 2008 looming, seized the opportunity to launch a communications consultancy specializing in crisis communications for real estate clientele. She would later diversify her portfolio to include non-real estate businesses and offer additional services.
To date, her firm has represented a wide array of businesses throughout Florida: Burger King, Compass, Douglas Elliman, Visit Florida, The Education Fund, Jordan Vineyard & Winery, Filarmonica Joven de Colombia, Miami Beach Chamber of Commerce, Show Management (Miami, Fort Lauderdale and Palm Beach Boat Shows) Miami Art Dealers Association (MADA), Miami Beach Commissioner Jerry Libbin, Miami Beach Commissioner Kristen Rosen Gonzalez, Ornare, World Trade Center Miami and National Association of Women Business Owners (NAWBO).
Actively involved, Frances is a member of the Miami Beach Chamber of Commerce, The Wolfsonian-FIU and was formerly part of the Executive Committee for the New World Symphony’s Friends group. She is an avid traveler and trained classical pianist. Frances speaks Spanish, intermediate Italian and received her BA in Communications from Florida State University.