Services

Public Relations

From thought leadership to product launch and rebranding campaigns, we’re pros when it comes to creating news “hooks” and narratives that positively impact brand recognition and loyalty.

Business Writing

We are expert technical writers covering a variety of industries. Our custom content has appeared in catalogs, brochures and websites, while our ghostwritten bylines have been published in major trades and daily newspapers.

Crisis Communications & Reputation Management

Having a crisis can wreak havoc on a company’s brand and reputation. We control and contain the damage through a Rescue, Recovery and Restoration campaign that is both proactive and strategic.

Building Community

We connect, we nurture and we succeed in building valuable networks that are local, regional and international. Our geographical experience goes beyond Miami and the USA to include outreach and culturally sensitive programs in Latin America and Europe.

Events & Experiential

Successful corporate events go beyond hosting a snazzy cocktail reception. Our events and activations are creative, eye-catching and steeped in strategy to ensure ROI and improved brand sentiment.

Digital Marketing

From website development to email marketing and social media, we make sure our clients stay ahead of the curve, while maximizing SEO and improving online brand presence.

“Within the first month of engagement, Frances and her firm quickly proved their value and commitment. Ramp-up was swift and productive. Interest from media, local and international, came quickly. A strong bond was formed and I view Frances as more than just my press agent. She’s an essential part of my business.”

Rajan Chopra
Rajan ChopraCEO of Chopra Coaching

“We have worked with Albán Communications for almost three years now. In that time, we’ve seen the positive impact the firm’s efforts have had on development sales. We particularly like the agency’s creative flair, flexibility and commitment to our residential project.”

Jeff Spear
Jeff SpearPresident of The Spear Group

“We met with a few local boutique PR firms, before selecting Albán Communications. The firm’s creativity, passion and local connections really stood out. I particularly liked working with the team, which included Frances herself. Frances was very proactive and thoughtful with her methodology. I felt like we were her only client! Their approach was hands-on and professional, always!”

Beth Butler
Beth ButlerPresident Compass Florida

“I’ve known Frances and have worked with her firm for almost a decade now. She’s a consummate professional and super plugged in to the South Florida real estate market. An excellent resource, always. Look forward to our next collaboration.”

Michael Gerrity
Michael GerrityFounder & Publisher The World Property Journal

“Albán Communications does a lot of great work with non-profits and foundations, and keeps me apprised of it all. They understand our content and pitch us accordingly. It’s a pleasure to collaborate with them.”

Melanie Cohen
Melanie CohenFounder Socialmiami.com

“For my weekly column in Crain’s Miami, Albán Communications was a super resource. They provided great ideas and their pitches were clear and to the point. They know how to tell a good story.”

Nicole Martinez
Nicole MartinezFreelance Journalist

“New to Miami, we hired Albán Communications to support with community relations and development. In short order, they made valuable, strategic introductions and secured us a notable corporate sponsor. This agency delivers!”

Kara Rising
Kara RisingAdministrative Manager, SECORE International

Our Clients

 

Consulting Packages

We offer various one-off packages for small business owners, entrepreneurs and corporate leaders and politicians. They include:

Custom Workshops

From Media and Speaker Training Workshops to lectures on Best Practices for Setting up and Implementing Global Communication Campaigns, we provide “edutaining” presentations with valuable takeaways and plenty of “a-ha” moments.

Leadership Training

Leaders are not born, they are made! We will work with you and your organization to create a leadership strategy and plan, including ongoing consultation in both one-on-one and group settings.

Research & Surveys

From identifying market trends and target segment behaviors to mapping out the consumer journey, we glean important insights that serve to reboot or reshape your operational and communications approach.

Marketing Plans

Do you have the internal resources to execute a marketing campaign, but need guidance from an outside pro? We’ll create a 6-month to 1-year custom plan along with messaging guidelines, templates, do’s and don’ts, media lists and regular check-ins to ensure progress and milestones are achieved.

Leadership

Frances Albán

Frances is the CEO and founder of integrated communications agency Albán Communications based in Coral Gables. Launched in 2008, the award-winning firm offers public relations, community building and experiential marketing services. Over the years its clientele has spanned multiple industries including real estate, marine, hospitality, culture and entertainment, the arts, finance and non-profit sectors.

Frances has nearly 20 years experience and is considered one of South Florida’s leading press agents. She’s also an in-demand speaker and has been invited to talk on entrepreneurship, small business ownership and various marketing themes for chambers of commerce and non-profit organizations.